Who We Are
SERI is a group of diverse and talented individuals focused on the same outcome - addressing inequality in our society.
Chief Executive Officer
Dr Helmy Haja Mydin
Helmy is the Head of the Lung Centre at Pantai Hospital Kuala Lumpur. Having completed his respiratory training in the United Kingdom, he returned to Malaysia as an Associate Professor with Universiti Malaya with a passion for healthcare policies, particularly in the area of tobacco control. One of twenty global recipients of the InterAcademy Medical Panel’s Young Physician Leader award and part of Tatler’s Gen T, Helmy was a Research Fellow at IDEAS and is a co-founder of Asthma Malaysia. He remains actively involved in the development of respiratory medicine at national and regional levels and regularly presents and writes for both academia and the media. In his spare time, Helmy can be found bemoaning the fact that he enjoyed Frozen 2 more than The Rise of Skywalker.
Chief Operations Officer
Prior to joining SERI, Rashaad was a policy advisor to the Parliamentary Office of Permatang Pauh under YB Nurul Izzah Anwar. He previously worked as an analyst at the S. Rajaratnam School of International Studies in Singapore with a research focus on federalism, institutionalism and public policy, publishing in academia as well as in media. Rashaad also spent three years as an editorial manager at Groupon Malaysia. An avid musician, Rashaad has played drums in local bands for over 10 years and can still be found behind the kit at live music venues across the city.